The Demanded Skill Set of European B2B Salespeople: A Job Advertisement Analysis

Marco Berger; Tanja Sajko; Bernd Markus Zunk

The Demanded Skill Set of European B2B Salespeople: A Job Advertisement Analysis

Marco Berger, Tanja Sajko, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the ISM 2025 - International Conference on Industry of the Future and Smart Manufacturing
Publisher	Elsevier B.V.
Number of pages	10
Volume	233
Publication status	Accepted/In press - 2026
Event	International Conference on Industry of the Future and Smart Manufacturing, ISM 2025 - University of Malta, Valletta, Malta Duration: 12 Nov 2025 → 14 Nov 2025 https://www.msc-les.org/ism2025/about/#welcome https://www.msc-les.org/ism2025/

Conference

Conference	International Conference on Industry of the Future and Smart Manufacturing, ISM 2025
Abbreviated title	ISM'25
Country/Territory	Malta
City	Valletta
Period	12/11/25 → 14/11/25
Internet address	https://www.msc-les.org/ism2025/about/#welcome https://www.msc-les.org/ism2025/

Fields of Expertise

Mobility & Production
Sustainable Systems

Cite this

@inproceedings{b6456cac72774e5c8ab63871286fcbe9,

title = "The Demanded Skill Set of European B2B Salespeople: A Job Advertisement Analysis",

author = "Marco Berger and Tanja Sajko and Zunk, \{Bernd Markus\}",

year = "2026",

language = "English",

volume = "233",

booktitle = "Proceedings of the ISM 2025 - International Conference on Industry of the Future and Smart Manufacturing",

publisher = "Elsevier B.V.",

address = "Netherlands",

note = "International Conference on Industry of the Future and Smart Manufacturing, ISM 2025, ISM'25 ; Conference date: 12-11-2025 Through 14-11-2025",

url = "https://www.msc-les.org/ism2025/about/\#welcome, https://www.msc-les.org/ism2025/",

}

TY - GEN

T1 - The Demanded Skill Set of European B2B Salespeople: A Job Advertisement Analysis

AU - Berger, Marco

AU - Sajko, Tanja

AU - Zunk, Bernd Markus

PY - 2026

Y1 - 2026

M3 - Conference paper

VL - 233

BT - Proceedings of the ISM 2025 - International Conference on Industry of the Future and Smart Manufacturing

PB - Elsevier B.V.

T2 - International Conference on Industry of the Future and Smart Manufacturing, ISM 2025

Y2 - 12 November 2025 through 14 November 2025

ER -