Abstract
This chapter is an introduction to Social Network Analysis (SNA) with a focus on the context of player and in-game data. An overview of the key elements for network analysis is presented along with a discussion of the possibilities that can be realized through the use of networks and advice on using networks for Games User Research (GUR) to understand player behaviour in a social context.
| Original language | English |
|---|---|
| Title of host publication | Games User Research |
| Publisher | Oxford University Press |
| Pages | 491-499 |
| Number of pages | 9 |
| ISBN (Print) | 9780198794844 |
| DOIs | |
| Publication status | Published - 22 Mar 2018 |
Keywords
- Game development
- Games User Research
- Play Experience
- Playtesting
- Social Network Analysis
- Social Networks
- User Experience
- User testing
ASJC Scopus subject areas
- General Mathematics