TY - GEN
T1 - mHealth business model framework for the maternal and baby segment
T2 - 32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019
AU - Ropposch, Christiana
N1 - Publisher Copyright:
Copyright © 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings. All rights reserved.
PY - 2019
Y1 - 2019
N2 - mHealth applications are increasingly used to track, evaluate and store health data. Besides technological developments and acceptance of such mHealth services, a holistic understanding of the business model is required. A business model framework specific to the context of such mHealth services will support companies in developing holistic business models. In this research in progress, we present the development of a business model framework for mHealth services in the context of maternal and baby healthcare. The development of the framework is based on the design science research approach that supports the rigorous development of the framework. The initial business model framework as well as future steps are discussed. With the aid of the business model framework, companies will be able to design, evaluate and classify mHealth business models.
AB - mHealth applications are increasingly used to track, evaluate and store health data. Besides technological developments and acceptance of such mHealth services, a holistic understanding of the business model is required. A business model framework specific to the context of such mHealth services will support companies in developing holistic business models. In this research in progress, we present the development of a business model framework for mHealth services in the context of maternal and baby healthcare. The development of the framework is based on the design science research approach that supports the rigorous development of the framework. The initial business model framework as well as future steps are discussed. With the aid of the business model framework, companies will be able to design, evaluate and classify mHealth business models.
KW - Business Model Framework
KW - Design Science Research
KW - Maternal and Baby Segment
KW - MHealth
KW - Mobile Health
UR - http://www.scopus.com/inward/record.url?scp=85091559753&partnerID=8YFLogxK
U2 - 10.18690/978-961-286-280-0
DO - 10.18690/978-961-286-280-0
M3 - Conference paper
AN - SCOPUS:85091559753
T3 - 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings
SP - 1055
EP - 1063
BT - 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings
A2 - Pucihar, Andreja
A2 - Borstnar, Mirjana Kljajic
A2 - Bons, Roger
A2 - Seitz, Juergen
A2 - Cripps, Helen
A2 - Vidmar, Doroteja
PB - University of Maribor Press
CY - Maribor
Y2 - 16 June 2019 through 19 June 2019
ER -