Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers

Martin Marchner; Alexander Marchner; Stefan Otto Grbenic; Bernd Markus Zunk

Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Conference Proceedings of the 16th EBES Conference - Istanbul
Publisher	Eurasia Business and Economics Society
Pages	46-47
Publication status	Published - 2015
Event	16th Eurasia Business and Economics Society Conference: EBES 2015 - Istanbul, Turkey Duration: 27 May 2015 → 29 May 2015

Conference

Conference	16th Eurasia Business and Economics Society Conference
Country/Territory	Turkey
City	Istanbul
Period	27/05/15 → 29/05/15

Fields of Expertise

Sonstiges

Treatment code (Nähere Zuordnung)

Theoretical

Cite this

Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers. / Marchner, Martin; Marchner, Alexander; Grbenic, Stefan Otto et al.
Conference Proceedings of the 16th EBES Conference - Istanbul. Eurasia Business and Economics Society , 2015. p. 46-47.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Marchner, M, Marchner, A, Grbenic, SO & Zunk, BM 2015, Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers. in Conference Proceedings of the 16th EBES Conference - Istanbul. Eurasia Business and Economics Society , pp. 46-47, 16th Eurasia Business and Economics Society Conference, Istanbul, Turkey, 27/05/15.

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booktitle = "Conference Proceedings of the 16th EBES Conference - Istanbul",

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AU - Marchner, Alexander

AU - Grbenic, Stefan Otto

AU - Zunk, Bernd Markus

PY - 2015

Y1 - 2015

M3 - Conference paper

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EP - 47

BT - Conference Proceedings of the 16th EBES Conference - Istanbul

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T2 - 16th Eurasia Business and Economics Society Conference

Y2 - 27 May 2015 through 29 May 2015

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