Energiewende – Utilities’ New Business Models for Distributed Renewable Energy Generation

Wolfgang Arthur Marko, Juan Antonio Granda, Stefan Vorbach

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Abstract

European utilities have been faced with major changes over the last two decades. The
highly regulated, monopolistic market is now mostly liberalized and distributed
renewable energy generation (DREG) has become widespread. Electricity from
renewables even has priority in the grid and is supported by feed-in-tariffs in order to
realize the “Energiewende”. This situation challenges the classic utilities’ business
model (UBM) of power generation in centralized, large-scale power plants and
additional business models (BM) for DREG seem vital. We framed morphological fields
for developing new BMs for small-scale DREG. Using this, the results of our qualitative
real-world BM research, and the literature base, we present five new utilities’ BMs for
mass and individual customers. These BMs are focused on optimized energy solutions
for the customers and suitability regarding market potential and utilities’ capabilities
Original languageEnglish
Title of host publicationMaking the Number of Options Grow. Contributions to the Corporate Responsibility Research Conference 2013
Place of PublicationGraz
Pages139-157
Publication statusPublished - 2014
EventCorporate Responsibility Research Conference 2013: CRRC 2013 - KFU, Graz, Austria
Duration: 12 Sept 201313 Sept 2013

Publication series

NameISIS Reports
Volume#6

Conference

ConferenceCorporate Responsibility Research Conference 2013
Abbreviated titleCRRC 2013
Country/TerritoryAustria
CityGraz
Period12/09/1313/09/13

Fields of Expertise

  • Sustainable Systems

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