Design and Development of a Postgraduate Academic Curriculum: The case of the MSc in Digital B2B Sales Management

Aristotelis  Alexopoulos; Pavlos  Vlachos; Giang  Dao; Holger  Schiele; Agata  Leszkiewicz; Manfred  Krafft; Victoria  Kramer; Piotr  Kwiatek; Anna  Pałyga; Volker Koch; Marco Berger

Design and Development of a Postgraduate Academic Curriculum: The case of the MSc in Digital B2B Sales Management

Aristotelis Alexopoulos, Pavlos Vlachos, Giang Dao, Holger Schiele, Agata Leszkiewicz, Manfred Krafft, Victoria Kramer, Piotr Kwiatek, Anna Pałyga, Volker Koch, Marco Berger

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings - IMP2025
Publication status	Published - 2025

Cite this

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title = "Design and Development of a Postgraduate Academic Curriculum: The case of the MSc in Digital B2B Sales Management",

author = "Aristotelis Alexopoulos and Pavlos Vlachos and Giang Dao and Holger Schiele and Agata Leszkiewicz and Manfred Krafft and Victoria Kramer and Piotr Kwiatek and Anna Pa{\l}yga and Volker Koch and Marco Berger",

year = "2025",

language = "English",

booktitle = "Proceedings - IMP2025",

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TY - GEN

T1 - Design and Development of a Postgraduate Academic Curriculum: The case of the MSc in Digital B2B Sales Management

AU - Alexopoulos, Aristotelis

AU - Vlachos, Pavlos

AU - Dao, Giang

AU - Schiele, Holger

AU - Leszkiewicz, Agata

AU - Krafft, Manfred

AU - Kramer, Victoria

AU - Kwiatek, Piotr

AU - Pałyga, Anna

AU - Koch, Volker

AU - Berger, Marco

PY - 2025

Y1 - 2025

M3 - Conference paper

BT - Proceedings - IMP2025

ER -