Business Model Lab: A Playground for Tech Entrepreneurs

Stefan Vorbach*, Christiana Müller

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Abstract

The Business Model Lab (BML) as an initiative at the Graz University of Technology aims to provide students, employees and companies with application-oriented knowledge of business models. The institute of general management and organization operates the BML. In the lab researchers work together with students and companies on problems around the topic of business models. Members of the BML contribute their expertise in the form of know-how transfer, tailor-made workshops and supervision of student projects. The aim of the contribution is to present the activities and offers of the BML. In particular, the offer for students and employees of the Graz University of Technology in connection with entrepreneurship and start-ups will be discussed. The three areas become concrete: training and education programme, existing student theses and planned collaborations with companies will be presented. One of the first concrete offers of the BML is a module called Business Model Maturity Assessment, which helps potential founders to design and evaluate an initial business model. A second goal of the contribution is to identify similar initiatives of other universities and educational institutions and to compare them with the BML. The aim is to present state-of-the-art and further development opportunities. After the description of the existing and planned offer of the BML, first experiences in the implementation are reported. The comparison with similar initiatives that are to be compared with the BML according to selected criteria enables an assessment of the strengths and weaknesses of the BML as well as its potential for further development.

Original languageEnglish
Title of host publicationThe Impact of the 4th Industrial Revolution on Engineering Education - Proceedings of the 22nd International Conference on Interactive Collaborative Learning, ICL 2019 – Volume 2
EditorsMichael E. Auer, Hanno Hortsch, Panarit Sethakul
PublisherSpringer
Pages546-555
Number of pages10
ISBN (Print)9783030402709
DOIs
Publication statusPublished - 2020
Event22nd International Conference on Interactive Collaborative Learning, ICL 2019 - Bangkok, Thailand
Duration: 25 Sept 201927 Sept 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1135 AISC
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

Conference22nd International Conference on Interactive Collaborative Learning, ICL 2019
Country/TerritoryThailand
CityBangkok
Period25/09/1927/09/19

Keywords

  • Business model design
  • Business Model Lab
  • Entrepreneurial education
  • Experiential learning

ASJC Scopus subject areas

  • Control and Systems Engineering
  • General Computer Science

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